How UK Storage Company cut lead costs by 75%

UK Storage Company is one of the UK's leading unstaffed self storage companies, operating 30 premium self storage facilities across the country. From their centralised Bridgwater headquarters, they've built a business model that relies on state-of-the-art technology, comprehensive CCTV systems, and contractor networks for security, maintenance, and cleaning. After being acquired by private equity and growing from 2 sites to 30, they're now scaling to 50 locations within five years with a progressive approach that includes bluetooth-enabled keyless access, a customer app and innovative marketing strategies that go far beyond traditional channels.

UK Storage Company knew their customers found them in two main ways: driving by their facilities or searching online for storage solutions. With competition growing throughout the UK, paid search became their primary customer acquisition channel.

But this single-channel approach was becoming unsustainable:

The escalating costs:

• CPA volatility: Lead costs ranging from £30 to a significantly higher rate, with dramatic monthly fluctuations
• Auction competition: Constant bidding wars with competitors driving up acquisition costs
• Market saturation: The storage market is becoming increasingly crowded with players
• AI disruption: Google AI overviews changing search behaviour and reducing paid search visibility
• New market challenges: Opening in new cities without established local trust or reputation

"You're always going to be bidding in that auction space with competitors, so the CPA is going to become more competitive, so we will bid higher for every lead," explained Nicky Yeoman, Marketing Manager. "If you keep doing the same one thing over again, you can't expect to achieve a different result"

The team realised they were in an unsustainable cycle, relying too heavily on a single marketing channel."We can't be putting all our eggs in one basket,” Yeoman explained. “Diversifying our approach is essential to remain competitive and build trust as we expand in the marketplace."

---

Why previous solutions fell short

Before finding Stashbee, UK Storage tested other lead generation platforms:

Right Move Plus: Despite being great at generating listing views, they "weren't getting any enquiries, leads or conversions. There was no tracking, no links to our website on the listing, it was very restrictive and expensive."

Then Ed Nixon, Sales Manager, discovered Stashbee: "Stashbee was exactly what we needed and wanted - Stashbee wasn't just a shop window but also created another door that led us to new customers."

Two factors sealed the decision:

1. Pay-per-lead pricing: "Your pricing structure was very attractive, pay as you go, we're only paying for leads that are generated. There's too much wastage with Google."
2. Premium positioning: "You also rank us as premium storage, which is how we want to associate ourselves."

---

Results that changed their acquisition strategy

Since launching with Stashbee, UK Storage Company has achieved consistent, cost-effective lead generation:

• 1,662 listing views & 105 qualified enquiries in just 2.5 months
• £7 cost per acquisition vs their Google Ads average of £30
• High-intent customers: "The quality of customers enquiring with Stashbee is high. They're actively looking for storage - they're expecting a call."
• Zero overlap: "We never get duplicates from you, it's a fresh lead that hasn’t found us before, it's exactly what we needed."
• Real customers: "They're real people, actively looking for storage, not fake accounts"

"£7 per lead compared to Google's £30+ is a game-changer," said Nixon.

---

The quality difference

Beyond cost savings, UK Storage Company found Stashbee leads were fundamentally different from other channels:

---

Strategic diversification for sustainable growth

UK Storage's partnership with Stashbee represents more than just another lead source - it's part of their broader strategy to build sustainable, diversified customer acquisition.

"Relying on a single marketing channel is no longer viable in today’s competitive landscape. . We need to think broader and wider, otherwise we'll lose out to competitors," emphasised Yeoman. "As we expand into new locations, we must establish trust locally and broaden our reach. This partnership is a key step in that direction."

The company's progressive marketing approach extends beyond digital channels to include:

• Community partnerships with local charities
• 20th anniversary heritage messaging
• Premium facility positioning
• Technology-forward customer experience

---

Platform simplicity

Despite UK Storage's sophisticated business model, they found Stashbee refreshingly straightforward:

"It was very easy to get the listings together, it links well with what we offer. It’s really simple and effective, it does what it says on the tin"

"It's informative, all the information a customer would need is there on the listing."

---

Looking ahead: The cost advantage

"Because your CPA is so low, it's a game changer. You've got an exciting future with this product," said Nixon.

As they scale toward 50 sites, UK Storage Company has found a partner that grows with them - providing cost-effective, high-quality leads while supporting their premium brand positioning in an increasingly competitive market.

---

UK Storage Company operates one the UK's leading network of unstaffed self storage facilities, combining premium amenities with cutting-edge technology and centralised operations. Learn more about their progressive approach to self storage at their 30 locations across the UK.