How Dudrich Holdings Generated £1.9m in 7 Months

Dudrich Holdings operates the UK's largest portfolio of lock-up garages with a problem that scales: how do you efficiently manage 14,000 units across 1,200+ sites while maintaining high occupancy rates?

Founded 45 years ago by Rodger Dudding - the entrepreneur behind the queue management systems still used in delicatessens worldwide - the company has grown from a single garage site to become the "King of Lock-up Garages." But size brings complexity, especially when 90% of their garages are now used for storage rather than parking, and vacant units create operational headaches far beyond just lost rent.

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Before Stashbee

Before partnering with Stashbee, Dudrich used to acquire customers through:

1. Their website that generated the majority of enquiries
2. Limited third-party advertising - but managing individual listings was labour-intensive
3. On-site signage - effective but only reached people who happened to walk by
4. Previous commission-based platforms - "it was more labour intensive and it was hard to determine how much commission was due, it wasn't really worth it"

The commission model problem was particularly frustrating. Tracking which platform generated which customer, calculating complex commission structures, and constant monitoring ate up time without delivering proportional results.

More importantly, none of these methods were enough to deliver the volume of qualified leads needed to maintain occupancy across such a large portfolio. With limited third-party coverage, there was demand still left on the table.

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Why Stashbee made sense

When Dudrich began working with Stashbee, three factors sealed the decision:

Operational simplicity

"The way that you made it quite simple for us just to send you a report and you'd do the rest for us was a huge consideration," says Stephanie. No more managing individual listings or complex tracking systems.

Transparent pricing

Unlike commission-based models, Stashbee's fixed fee structure eliminated the need to track lead attribution or calculate complex percentages. "It's quite easy to know how much we owe you... so it's not something that needs constantly going back into to review."

Risk-free trial

The free trial period let them test effectiveness of the platform without upfront commitment - "once we'd spoken to you and found out that we could do it that way, it was a bit of a no-brainer."

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Simple implementation

Getting started required minimal effort from Dudrich's team:

"You guys made it very simple for us... your team did a lot of the hard work... even in terms of sourcing the photos from our website and pinpointing the exact locations."

The ongoing process is equally straightforward:

• Send one weekly report marking newly rented units
• Respond to customer enquiries
• No complex tracking or attribution monitoring

"All in all, not a lot of work, apart from responding to enquiries which is a benefit and not work."

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Results

Dudrich generated over £1.9m in customer lifetime value, with a 97:1 LTV to CAC ratio. Working with Stashbee, every £1 they spent returned £97 in customer lifetime value.

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Operational benefits

The partnership solved Dudrich's efficiency challenge: "We're in the right spot of the customer type. There's not too much manual impact required from us and the Stashbee team does all the hard work."

Unlike their previous experience with labour-intensive platforms, working with Stashbee requires minimal day-to-day involvement. Just one team member handles the weekly reporting, while the increased enquiries represent business growth rather than administrative burden.

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The problem with vacant garages

When you're managing 14,000 garages, vacancy problems multiply fast. Empty garages don't just lose money - they create work.

Operational headaches at every site

Empty garages lose money and create extra work. Someone has to check them regularly, make sure they haven't been broken into, make sure there’s no anti-social behaviour, clear out any illegal dumping, and keep the door mechanisms working.

"If a garage is sat there not being used for months on end, that's when problems will start coming up," explains Stephanie. "Whereas if it's being used regularly and kept maintained, then you're less likely to experience those problems."

Security and community issues

Unoccupied garage sites attract trouble. Dudrich has dealt with everything from vandalism to anti-social behaviour at vacant sites. "We have had sites in the past where you've had anti-social behaviour... whereas if a site is being visited regularly by us and the tenants then that puts a stop to that happening really."

This is particularly relevant for councils and housing associations managing garage portfolios because empty garages become magnets for anti-social behaviour, fly-tipping, and vandalism.

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Why this matters for social housing

This case study demonstrates something crucial for councils and housing associations: effective garage management doesn't have to be resource-intensive.

Many social housing providers struggle with underperforming garage assets which leads to low occupancy rates leading anti-social behaviour, vandalism and other problems. Dudrich's approach shows how Stashbee can help:

• Improve occupancy without increasing management overhead
• Generate additional revenue from existing assets
• Create safer, better-maintained sites for communities
• Reduce security and maintenance issues through higher utilisation

The scalability is particularly important - whether managing 50 or 5,000 garages, the same principles apply.

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Looking forward

Dudrich continues expanding their portfolio: "We are always looking to buy and expand... keep growing, keep expanding and getting more garages and keep working with stashbee and keep growing on both sides."

This growth mindset, supported by efficient operational systems, shows how modern lead generation enables revenue uplift while maintaining service quality.

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Would you recommend Stashbee?

"Oh, absolutely. You've made it very easy for us. You're more than happy to deal with any questions we have or any problems we’ve encountered. I would absolutely recommend stashbee."